Online shopping for many of us is a joy. We can try our new clothes on at home with the rest of our wardrobe, mull things over and we get to skip the busying changing rooms.
The bad side of online shopping is having to make a return. The ease of the returns process is dependent on who you buy from. Partly we return things because we have clicked and bought on a whim. Partly there is the size issue. The statistics for returns are high - at one point I read the figure of a third of sales are then returned and Po-Zu suggest anywhere from 25% - 40%. Returns are an added cost for everyone so anything that helps the shopper get the right fit is obviously going to be a good thing.
So Po-Zu put their thinking caps on and collaborated with Anne Currie, founder of What’sMySize. The result is a new app on the Po-Zu website that helps get the right size for your shoes.
Sven Segal, founder of Po-Zu said:
“We were delighted when we met Anne Currie, founder of
What’sMySize, at an event, and she agreed to look into developing a shoe-sizing version of the app with us. We always want to do all we can to make our customer’s feet as comfortable as possible and to reduce our environmental impact, so we are proud to be the first to launch What’sMySize for shoes.”
Anne Currie, founder of What’sMySize,
“In addition to making life more convenient for customers,
we are on an environmental mission to minimise web purchases returns in order to contribute to a lower carbon footprint on a global scale. Po-Zu has environmental responsibility at the heart of the company and they were the perfect fit for us to work with to develop the shoe-size app.”
The app will be rolled out to the men’s range and other shoes in the women’s range later in the year.
We are loving this idea. Not least because with such a high level of return journeys is alot of wasted fuel & emissions, let along time & energy. If we are all to make an impact on making the future sustainable, then its lots of ideas such as this that will start to make a difference.
Check out this You Tube Clip and learn how to measure your feet :)
Good article - I love the idea of 3D printing but do worry that it just makes more “stuff” when what we are really need is “smart” stuff and certainly we dont need more plastic “stuff”